Connection
50%
of American adults report loneliness.
The U.S. Surgeon General has called it an epidemic.
SourceUS Surgeon General · 2023
About Bloom.
Bloom is the dating app that grows with you. An intentional dating experience for singles, and a shared digital space for the committed relationship that follows. This is why I’m building it.
The problem I kept coming back to
Most dating apps make their money when you stay single.
Their best customer is someone who keeps swiping, keeps subscribing, and never quite finds the person who makes them want to close the app for good. It isn’t a conspiracy, it’s just the business model: when a match succeeds, a conventional app loses a paying user.
Over time that pulls the whole experience toward endless browsing instead of real connection, and it is a big part of why so many people feel worn out by dating apps even though they are dating with real intention.
I think that is backwards. The job of a dating app should be to help you find someone and build something that lasts, not to keep you in the feed.
What Bloom does differently
Built for the whole relationship journey, not just the match.
Bloom is built around your whole relationship journey: from match, to conversation, to planning a date, to going on it, to starting a relationship, to growing together. Most apps stop at the second step. Bloom is designed for all of it.
In Dating Mode, the experience is more deliberate. Thoughtful prompts help you show who you actually are instead of relying on photos alone. You see fewer, but more compatible matches, and the tools are built to help a conversation turn into a real first date rather than fade out in the chat. You can plan that date right inside your chat with AI-assisted suggestions, and keep private notes on the people you are getting to know so the details don’t slip away. The features that help you find a match, like preference filters and seeing who liked you, are free, because gating the things that genuinely help people connect would put us on the wrong side of the people we are trying to help.
When you find your person, Bloom keeps going, because it is designed to be kept. Relationship Mode is a shared digital space for committed couples. The date planning and private notes you already rely on carry over, and you gain tools made just for the two of you: shared Journeys, Prompts, Milestones, and Insights. It is the reason for the name: a successful match is not the end of your time with Bloom, it is the start of a journey growing your relationship together.
The only dating app you would actually be glad to keep.
This is also what sets Bloom apart from everything else out there. Most dating apps don’t have a couples mode at all, and the apps that are built only for established couples don’t help you find your person in the first place. Bloom is the only platform designed to do both, so a single experience can carry you from a first match to forever.
That design has a quiet side benefit. On most dating apps, finding the app on the phone of someone you are committed to is a red flag. Bloom is the opposite. Because of the transition to Relationship Mode, the app becomes something the two of you use together.
How Bloom is built
One founder. AI as a working partner.
I am a solo founder with more than a decade of experience in product management. I know how to define what to build and who it is for, but I could not have written this app by hand.
What changed is that I build Bloom with AI as a working partner. The same shift that is reshaping how software gets made is what lets one person design, build, and ship a real product and hold it to a standard that used to take a whole team. I treat AI as a coworker, not a gimmick, and it is a core part of both how Bloom gets made and how some of its features work.
On AI in the productBloom is honest about that. AI-assisted features are clearly labeled, opt-in, and there to help you, never to replace your own voice.
Why this matters to me
I am building Bloom because I want the apps people use to find love to be on their side.
The backdrop is hard to ignore. Three numbers I read as a clear signal that how people form relationships has changed, and that the tools meant to help have not kept up.
Partnering
30
Men
29
Women
Median age at first marriage, a record high.
Up from the early twenties in the 1970s. People are partnering later.
SourceUS Census · 2024
Family
1.6
Births per woman in the US.
A record low. How people form relationships has changed, and the tools have not kept up.
SourceCDC NCHS · 2024
You can feel that gap in the apps themselves. Swipe fatigue is real, and so is the quiet sense that these products are built to keep you swiping rather than to help you actually find someone. People are dating with real intention and want relationships that last. The tools they reach for should want the same thing, and should keep being useful after the match instead of going quiet.
That is the opportunity Bloom is built around, and it is the reason I am building it. Bloom grows when its users’ relationships grow. That alignment is the whole idea, and it is the part I am least willing to compromise on.
Utah · Wasatch Front
We’re starting in one place, on purpose.
Bloom is launching first in Utah, along the Wasatch Front, and expanding from there. We are pre-launch right now, building toward our App Store release, and laying the groundwork for a community of people who want the same thing we do. Read more about why we are starting in Utah.
Ogden
North end of the corridor
Salt Lake
Where we are based
Provo
South end of the corridor
Be first in line when Bloom launches
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