Privacy Policy

Bloom Dating, Inc.

Effective Date: March 19, 2026 Last Updated: April 30, 2026

Bloom Dating, Inc. ("Bloom," "we," "us," or "our") operates the Bloom mobile application and website (together, the "Service"). This Privacy Policy explains what personal information we collect, how we use and share it, your rights regarding your information, and how to contact us.

We process some categories of information that are legally classified as "sensitive" — including location data, information that may reveal sexual orientation, and the content of your messages. We take this responsibility seriously and have designed our practices to protect your privacy at every step. We encourage you to read this policy carefully.

1. Who We Are

Bloom Dating, Inc. is a Delaware corporation headquartered in Utah.

Contact Information:

Email: privacy@bloom.date
Mailing Address: Bloom Dating, Inc., 10102 S Redwood Rd #95177, South Jordan, UT 84095
Website: bloom.date

For purposes of applicable data privacy laws, Bloom is the "controller" or "business" responsible for your personal information.

2. Scope of This Policy

This policy applies to all personal information we collect through:

The Bloom mobile application (iOS, Android, and web versions)
Our website at bloom.date
Communications with us (email, in-app support)

This policy does not apply to third-party websites, apps, or services linked from Bloom, even if you access them through our Service. We encourage you to review the privacy practices of any third party before sharing your information with them.

3. Information We Collect

We collect three categories of information: information you provide directly, information collected automatically, and information from third parties.

3.1 Information You Provide

Account & Profile Information

When you create an account and set up your profile, you provide:

Name, email address, date of birth, and gender
Profile photos (up to 6) and optional photo captions
Bio and lifestyle information
Location (city or area)
Religion preference
Dating preferences (age range, gender preferences, distance range)

Communications

When you use our messaging features, we process:

Messages you send and receive with matches and partners
Date plan suggestions and responses
Any content you share in chat (text, future media attachments)

Relationship Mode Data

When you and a partner use Relationship Mode, you provide:

Partner pairing information (invite codes)
Shared photo album content (photos uploaded by you or your partner)
Shared calendar events (dates, anniversaries, activities)
Shared lists (restaurants, date ideas, and custom lists you create)
Date plans created with your partner
Private notes you write about your relationship

Payment Information

If you subscribe to Bloom Premium, your payment is processed by Apple (App Store), Google (Play Store), or our payment processor. We receive confirmation of your subscription status but do not store your credit card number, bank account details, or other payment credentials.

Support & Feedback

If you contact us for support, we collect the information you provide in your message, along with your email address and any attachments you send.

3.2 Information Collected Automatically

When you use the Service, we automatically collect:

Device & Technical Information

Device type, operating system, and version
App version
Device identifiers (for push notification delivery)
IP address
Browser type (for web access)

Usage Information

Features you use and actions you take (such as profiles viewed, likes sent, matches made)
Date and time of your activity
Time spent in the app

Location Information

General location inferred from your IP address
Precise location if you grant location permission (used for showing your area on your profile and for date planning features)

You can control precise location access through your device settings at any time. If you disable location access, some features (such as location-based date suggestions) may be limited.

3.3 Information From Third Parties

Social Login Providers

If you choose to create your account or sign in using a third-party social login provider, we receive limited information from that provider to authenticate you and set up your account:

Provider	Information Received
Apple (Sign in with Apple)	Name (if you choose to share it), email address (or Apple's private relay email), and a unique account identifier
Google (Sign in with Google)	Name, email address, and profile photo URL
Facebook (Continue with Facebook)	Name and email address

We use this information only to create and authenticate your Bloom account. We do not access your contacts, friends lists, posts, or any other data from these providers. You can choose to use email/password registration instead of social login.

Each provider's data practices are governed by their own privacy policies: Apple, Google, and Facebook.

4. Sensitive Personal Information

Several categories of information we collect are classified as "sensitive" under US state privacy laws. We want to be transparent about this:

Sensitive Data Category	How It Arises in Bloom
Precise geolocation	GPS-based location for profiles and date planning
Sexual orientation	Inherently revealed by your gender and matching preferences
Contents of communications	Your messages with matches and partners
Sex life or dating activity	Relationship status, dating history, date plans

Your consent matters. Before we process your sensitive personal information, we ask for your explicit opt-in consent during account setup. You can review and update your consent choices at any time in Settings > Privacy.

Limiting use of sensitive information. California residents have the right to limit our use of sensitive personal information to what is necessary to provide the Service. You can exercise this right in Settings > Privacy or by contacting us at privacy@bloom.date. When you exercise this right, we restrict processing of your sensitive data to core service functions only (matching, messaging, and relationship features you have activated).

5. How We Use Your Information

We use your information for the following purposes:

To Provide and Operate the Service

Create and maintain your account
Display your profile to potential matches (Single Mode)
Deliver messages between you and your matches or partner
Enable partner pairing and shared features in Relationship Mode
Process date plan suggestions and shared calendars, lists, and photos
Deliver push notifications about matches, messages, and relationship updates
Process your subscription and manage billing through our payment partners

To Improve and Personalize the Service

Suggest potential matches based on your preferences and profile
Improve our matching algorithms and features
Analyze how users interact with the Service to identify improvements
Troubleshoot bugs and technical issues
Power AI-assisted features including conversational onboarding, personalized conversation starters, date suggestions, and contextual personalization (see Section 16 for details and opt-out options)

To Keep You and Others Safe

Detect and prevent fraud, fake profiles, and scam activity
Enforce our Terms of Service and Community Guidelines
Respond to reports of harassment, abuse, or policy violations
Verify user age (18+ requirement)
Comply with legal obligations, including the Utah Online Dating Safety Act

To Communicate With You

Respond to your support requests and inquiries
Send administrative messages about your account or the Service
With your consent, send promotional messages about new features (you can opt out at any time)

We do not use your personal information for automated decision-making that produces legal or similarly significant effects without human involvement. If we introduce automated matching or profiling features that could have significant effects, we will provide notice and, where required by law, obtain your consent or offer an opt-out.

6. How We Share Your Information

We share your information only in the following circumstances:

6.1 With Other Users

Single Mode: Your profile information (photos, name, age, location, bio, and lifestyle details) is visible to other users browsing profiles. Your dating preferences are used for matching but are not displayed to other users. Messages are visible only to you and the person you are communicating with.
Relationship Mode: Shared content (photos, calendar events, lists, date plans) is visible to both you and your connected partner. Private notes are visible only to you.

6.2 With Service Providers

We use the following third-party service providers who process your information on our behalf under strict contractual obligations:

Provider	Purpose	Data Processed
Supabase (via AWS, US)	Database, authentication, file storage, real-time messaging	All account data, messages, photos, shared content
Firebase Cloud Messaging (Google LLC, US)	Push notification delivery	Device tokens, notification content, IP address
Apple / Google	In-app subscription billing	Subscription status, transaction IDs (not payment credentials)
Apple / Google / Facebook	Social login authentication	Name, email address, account identifier (only if you use social login)
Anthropic (Claude)	AI-powered conversational onboarding	Profile data provided during onboarding, conversation messages exchanged during AI onboarding chat
Google (Gemini)	AI-powered conversation starters, date suggestions, contextual personalization, journey session generation	Structured profile data (interests, preferences, relationship goals), couple context data (shared interests, relationship stage), behavioral signals (feature engagement patterns, preference indicators)

Each service provider is contractually prohibited from using your data for any purpose other than providing their service to us. We maintain data processing agreements with each provider that meet the requirements of applicable privacy laws. Neither Anthropic nor Google uses your data to train, improve, or fine-tune their AI models. Both AI providers operate under API data processing terms that prohibit training on customer data.

6.3 For Legal Reasons

We may disclose your information if we believe in good faith that disclosure is necessary to:

Comply with applicable law, regulation, or valid legal process (such as a subpoena or court order)
Protect the safety, rights, or property of Bloom, our users, or the public
Detect, prevent, or address fraud, security, or technical issues
Enforce our Terms of Service

Government and Law Enforcement Requests. When we receive a request from a government, law enforcement agency, or other public authority for user data, we follow these practices:

Legal review. We review every request for legal validity and confirm that it is supported by an appropriate legal basis (such as a valid subpoena, search warrant, court order, or other lawful process applicable to the request) before responding.
Data minimization. We disclose only the minimum information specifically required to satisfy the request. We do not voluntarily provide additional data beyond what the request lawfully compels.
Right to challenge. We reserve the right to challenge or refuse requests that we believe are unlawful, overbroad, vague, or inconsistent with applicable privacy laws or constitutional protections. Where appropriate, we will work with counsel to formally object to or narrow such requests.
Documentation. We maintain internal records of any government or law enforcement requests we receive and our responses, including the requesting agency, the legal basis claimed, the scope of data requested, and the action we took.

We will notify affected users of a request for their personal information when we are legally permitted to do so, unless we believe notice would create a risk of harm to a person or impede an active investigation.

6.4 Business Transfers

If Bloom is involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you by email or prominent notice in the app before your information is transferred and becomes subject to a different privacy policy.

6.5 With Your Consent

We may share your information in other ways if you give us specific, informed consent.

7. Sale and Sharing of Personal Information

We do not sell your personal information. We have not sold personal information in the preceding 12 months, and we do not plan to sell personal information.

We do not "share" your personal information for cross-context behavioral advertising as that term is defined under the California Consumer Privacy Act. We do not use your data to serve targeted advertising based on your activity across other websites or applications.

If this changes in the future, we will update this policy, provide notice, and offer you the ability to opt out before any sale or sharing occurs.

8. Cookies and Tracking Technologies

In-App: The Bloom mobile application does not use cookies. We use standard mobile analytics to understand how users interact with the app, as described in Section 3.2.

Website (bloom.date): Our website may use essential cookies required for the site to function. We do not use advertising or tracking cookies on our website. If we add analytics to the website in the future, we will update this section.

Global Privacy Control (GPC). We recognize and honor Global Privacy Control signals. If your browser sends a GPC signal, we treat it as a valid opt-out of any future sale or sharing of personal information and a request to limit the use of sensitive personal information, to the extent applicable.

Do Not Track. There is no universal standard for how companies should respond to Do Not Track browser signals. We treat DNT signals the same as GPC signals.

9. Data Retention

We retain your information only as long as necessary for the purposes described in this policy, or as required by law. Here are our retention practices by data category:

Data Category	Retention Period
Account & profile data	Until you delete your account, plus 30 days for processing
Messages	Until you delete your account (see Section 14 for shared data details)
Shared content (photos, calendars, lists)	Until both partners have deleted or the retention period ends (see Section 14)
Keepsake archive	2 years after relationship ends, unless you request earlier deletion or choose to retain
Date plans	Until you delete your account
Private notes	Until you delete your account
Usage & analytics data	24 months from collection, then aggregated or deleted
Device tokens	Until you uninstall the app or revoke notification permissions
Support communications	3 years from resolution
Payment/subscription records	As required by tax and financial regulations (typically 7 years for transaction records)
Consent records	3 years from the date of consent (required by California law)
Safety & fraud records	Up to 5 years for enforcing bans and complying with legal obligations

When your data is no longer needed, we delete or securely anonymize it. Anonymized data (from which you cannot be identified) may be retained indefinitely for aggregate analytics.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information, including:

Encryption of data in transit (TLS/SSL) and at rest
Access controls limiting who within our organization can access user data
Regular review of our data collection, storage, and processing practices
Secure authentication through Supabase Auth

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of a security vulnerability, please contact us immediately at security@bloom.date.

11. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information. We honor these rights for all users regardless of location, except where noted:

Right to Know / Access. You can request a copy of the personal information we hold about you, including the categories and specific pieces of information, the sources, the purposes for processing, and the categories of third parties with whom we share it.

Right to Delete. You can request that we delete your personal information, subject to certain legal exceptions (such as data needed to complete a transaction, comply with a legal obligation, or detect security incidents). See Section 14 for how deletion works with shared data.

Right to Correct. You can request that we correct inaccurate personal information. You can also correct most profile information directly in the app.

Right to Portability. You can request a copy of your personal information in a structured, commonly used, machine-readable format.

Right to Opt Out of Sale/Sharing. We do not sell or share your personal information, but if we ever do, you will have the right to opt out.

Right to Limit Sensitive Data Use. You can request that we limit our use of your sensitive personal information to what is necessary to provide the Service.

Right to Non-Discrimination. We will not discriminate against you for exercising your privacy rights. You will not receive different pricing, a different quality of service, or be denied service for making a privacy request.

Right to Appeal. If we deny your privacy request, you may appeal by contacting us at privacy@bloom.date with the subject line "Privacy Appeal." We will respond within the timeframe required by applicable law. If you are unsatisfied with our response, you may contact your state's Attorney General.

12. How to Exercise Your Rights

You can exercise your privacy rights in any of the following ways:

In-app: Settings > Privacy > Manage My Data
Email: privacy@bloom.date
Mail: Bloom Dating, Inc., 10102 S Redwood Rd #95177, South Jordan, UT 84095

We will verify your identity before processing your request. For requests made via email, we will ask you to confirm your account email address and may ask you to verify through your Bloom account. We will respond to verified requests within 45 days (or sooner where required by your state's law). If we need more time, we will notify you of the extension and the reason.

You may designate an authorized agent to make requests on your behalf. Authorized agents must provide proof of authorization (such as a signed letter or power of attorney) and we may still verify your identity directly.

13. State-Specific Disclosures

California Residents

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), you have additional rights as described in Section 11 above. Here is a summary of our data practices in the format required by California law:

Categories of personal information collected in the preceding 12 months:

Identifiers (name, email, device identifiers)
Characteristics of protected classifications (age, gender, religion)
Internet or electronic network activity (usage data, messages)
Geolocation data (precise and general location)
Audio, electronic, or visual information (photos)
Inferences (matching preferences, relationship status)
Sensitive personal information (precise geolocation, sexual orientation, contents of communications, sex life/dating activity)

Sources: Directly from you; automatically from your device.

Business purposes for collection: Providing the Service, personalization, safety, communications, and legal compliance (as detailed in Section 5).

Categories shared with service providers: All categories listed above are shared with our service providers (Supabase, Firebase) solely for the purpose of operating the Service.

Sale or sharing: We have not sold or shared (as those terms are defined under the CCPA) any personal information in the preceding 12 months.

Retention: As specified in Section 9.

California "Shine the Light" (Civil Code §1798.83): California residents may request information about disclosures to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

Virginia, Colorado, Connecticut, Texas, Oregon, Montana, Delaware, Tennessee, Maryland, Minnesota, Indiana, Iowa, Kentucky, Rhode Island, Nebraska, New Hampshire, New Jersey, and Utah Residents

Residents of these states have rights to access, correct, delete, and obtain a copy of their personal information, as well as the right to opt out of the sale of personal information, targeted advertising, and certain profiling. These rights are described in Section 11 and can be exercised as described in Section 12.

For states requiring opt-in consent for sensitive data (Virginia, Colorado, Connecticut, Texas, Oregon, Montana, Delaware, Tennessee, Maryland, Minnesota, Indiana, Kentucky, Rhode Island, Nebraska, New Hampshire, and New Jersey), we obtain your affirmative consent during account setup before processing your sensitive personal information.

For Utah and Iowa residents, we provide notice and an opt-out mechanism for sensitive data processing.

14. Shared Data Between Partners

Bloom's Relationship Mode lets you and your partner create and maintain shared content together — photos, calendars, lists, and date plans. Because this data belongs to your relationship, it requires special privacy rules.

How Shared Data Works

When you and your partner use shared features, both of you contribute to and have access to the shared content. Here is how we handle ownership and control:

Content you upload (such as a photo you add to a shared album or a calendar event you create): You can edit or remove your own uploads at any time. If you remove content you uploaded, it is removed from the shared view for both partners. Your partner will be notified that content was removed.

Content your partner uploads: You cannot delete content your partner uploaded. You can hide specific items from your personal view without affecting your partner's access.

Joint content (such as shared lists or calendar entries with contributions from both partners): Either partner can remove their own participation. The other partner retains their copy.

Messages: If you delete messages from your view, they are removed from your side only. Your partner retains their copy of the conversation.

What Happens When a Relationship Ends

When either partner ends the relationship in Bloom:

Both partners retain access to the shared data. Because you both contributed to and maintained the shared content during the relationship, both partners keep a copy of all shared photos, calendar events, lists, and date plans in their personal keepsake archive.
Shared features (real-time syncing, adding new content) are deactivated.
Each partner's keepsake archive is private and accessible only to them.
Each partner can independently download, keep, or delete their archive at any time.
The keepsake archive is retained for up to 2 years. You will receive a reminder before the archive expires, giving you the opportunity to download your content or request continued retention.

What Happens When a Partner Deletes Their Account

If your partner deletes their Bloom account:

You retain full access to all shared content in your keepsake archive, including content your former partner uploaded.
Your former partner's individual profile information (name, photos from their profile) is removed or anonymized in the shared content where feasible, while preserving the content itself.
Your former partner's copy is deleted as part of their account deletion.

Consent for Shared Features

When you activate Relationship Mode and connect with a partner, both of you acknowledge that:

Content contributed to shared features may be retained by the other partner, including after account deletion
Shared content is part of the relationship history that belongs to both partners
Each partner has independent rights to their own copy of shared content

15. Consumer Health Data

Some information we collect may be considered "consumer health data" under Washington state's My Health My Data Act (RCW 19.373) and similar laws. This includes information that could reveal sexual orientation or gender identity.

For a complete description of how we handle consumer health data, please see our separate Consumer Health Data Privacy Policy.

In summary: we collect consumer health data only with your consent, use it only to provide the Service, do not sell it, and will delete it upon your request.

16. AI-Powered Features, Automated Decision-Making, and Profiling

16.1 Matching Algorithms

Bloom uses algorithms to suggest potential matches based on the preferences and profile information you provide. This matching process:

Uses only the preferences you set (age range, gender, distance) and profile compatibility factors
Does not produce legal effects or similarly significant effects on you
Can be influenced by adjusting your preferences in Settings
Does not use automated decision-making to approve or deny your account

16.2 AI-Powered Features

Bloom uses artificial intelligence ("AI") to enhance your experience. Our AI-powered features include:

Conversational Onboarding — An AI-guided onboarding experience that helps you build your profile through natural conversation rather than static forms.
Conversation Starters — AI-generated suggested messages and date ideas tailored to you and your match's shared interests.
AI Context Layer — Background AI processing that analyzes your usage patterns and preferences to personalize your experience over time, including journey session generation and signal processing.

These features are designed to improve your experience on Bloom. They are optional, and you can disable AI personalization at any time (see Section 16.4 below).

16.3 Third-Party AI Service Providers

To provide our AI-powered features, Bloom shares certain user data with the following third-party AI service providers, who process data on our behalf and under our instructions:

Anthropic (Claude)

Service: Powers our AI conversational onboarding feature.
Data categories shared: Profile data you provide during onboarding (e.g., name, preferences, interests, responses to onboarding prompts); conversation messages exchanged during the AI onboarding chat.
Data use: Anthropic processes this data solely to generate real-time responses during your onboarding conversation. Anthropic does not use your data to train, improve, or fine-tune its AI models.
Data retention: Data is transmitted via API for real-time processing and is not stored by Anthropic beyond the duration needed to fulfill the request, subject to Anthropic's API data processing terms.

Google (Gemini)

Service: Powers conversation starter generation, date idea suggestions, AI context layer signal processing, and journey session generation.
Data categories shared: Structured user profile data (e.g., interests, preferences, relationship goals); structured couple context data (e.g., shared interests, relationship stage) for users in the Couples experience; behavioral signals derived from your app usage (e.g., feature engagement patterns, preference indicators).
Data use: Google processes this data solely to generate personalized suggestions and contextual signals within Bloom. Google does not use your data to train, improve, or fine-tune its AI models.
Data retention: Data is transmitted via API for real-time processing and is not stored by Google beyond the duration needed to fulfill the request, subject to Google's API data processing terms.

Both providers receive data through Bloom's secure server-side infrastructure. Your data is never sent directly from your device to these providers.

16.4 Your Choices — AI Personalization

You have the right to control whether your data is used for AI-powered personalization:

Opt out of AI personalization: You can disable AI personalization at any time by navigating to Settings > Privacy > AI Personalization and turning off the toggle. When disabled, AI-generated conversation starters and date suggestions will no longer be personalized to your profile, and the AI context layer will stop processing your behavioral signals. You may still see generic (non-personalized) suggestions.
AI onboarding: The conversational onboarding experience requires AI processing to function. If you prefer not to use AI onboarding, you may complete your profile using the standard form-based setup instead.
Data already processed: Disabling AI personalization applies on a go-forward basis. It does not retroactively delete data previously processed by our AI providers, though as noted above, neither provider retains your data beyond real-time processing.

To exercise any privacy rights related to AI processing (including access, deletion, or correction requests), contact us at privacy@bloom.date.

16.5 AI Data Processing Safeguards

We implement the following safeguards for AI data processing:

No model training: Neither Anthropic nor Google uses Bloom user data to train, improve, or fine-tune their AI models. Both providers operate under enterprise/API data processing terms that prohibit training on customer data.
Server-side processing: All AI requests are routed through Bloom's server-side infrastructure. Your data is never sent directly from your device to a third-party AI provider.
Data minimization: We send only the minimum data categories necessary for each AI feature to function. We do not send your full profile to any provider when a subset of data will suffice.
No automated decision-making: AI features provide suggestions and personalization only. No consequential decisions about your account, matches, or access to Bloom's services are made solely by AI without human oversight.

17. Children's Privacy

Bloom is intended for users who are 18 years of age or older. We do not knowingly collect personal information from anyone under 18.

Age verification: During account creation, we require you to provide your date of birth through a neutral date-entry field. If the date of birth indicates you are under 18, account creation is blocked.

If we discover a minor: If we learn that we have collected personal information from a user under 18, we will promptly deactivate the account and delete all associated personal information. If you believe a minor has created a Bloom account, please contact us immediately at privacy@bloom.date.

Parents and guardians: If you are a parent or guardian and believe your child has provided personal information to Bloom, please contact us at privacy@bloom.date and we will take steps to delete the information.

18. Biometric Data

Bloom does not currently collect biometric data (such as facial geometry, fingerprints, or voiceprints).

If we introduce features that involve biometric data in the future — such as photo verification using facial recognition — we will:

Update this policy with specific details about the biometric data collected, the purpose, and the retention period
Provide you with clear written notice before any biometric collection
Obtain your explicit, informed consent before collecting any biometric information
Publish a biometric data retention and destruction policy as required by applicable law

19. Push Notification Data

If you enable push notifications, we use Firebase Cloud Messaging (operated by Google LLC) to deliver notifications to your device. This involves:

Generating a device token (a unique identifier for your device, not tied to your personal identity)
Transmitting notification content to Google's servers for delivery
Google processing your IP address and device token to route the notification

Device tokens are stored in our database and deleted when you uninstall the app, log out, or disable notifications. You can manage push notifications in your device settings or in Settings > Notifications within Bloom.

20. Data Breach Notification

In the event of a data breach affecting your personal information, we will:

Notify affected users without unreasonable delay, and within the timeframe required by applicable state law (which ranges from 30 to 60 days depending on the state)
Provide details about the breach, the types of information affected, and steps you can take to protect yourself
Notify applicable state authorities and regulators as required by law

21. Dating Safety Disclosures

Your safety is important to us. In accordance with applicable state laws (including Utah Code §13-67-103), we want you to know:

Background checks: Bloom does not currently conduct criminal background screenings on its members. This means we do not verify the criminal history of any user. You should use caution when communicating with or meeting any member of an online dating service, including Bloom.

Safety resources: For detailed dating safety information — including guidance on protecting yourself from sexual assault, dating violence, and financial crimes — please see our Dating Safety page, accessible from Settings > Dating Safety within the app.

Reporting: If a user engages in behavior that makes you feel unsafe, you can report them through their profile or by contacting us at safety@bloom.date. We review all reports and take action in accordance with our Community Guidelines.

Fraud notification: If we ban a user for fraudulent activity, we will notify members who communicated with that user within 24 hours of the ban, as required by Utah law (§13-67-105).

22. Third-Party Links and Services

The Service may contain links to third-party websites or services (such as restaurant booking sites suggested during date planning, or external resources in our safety disclosures). We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing them with any personal information.

23. International Users

Bloom is currently available in the United States only. Your personal information is stored and processed in the United States. If we expand internationally, we will update this policy to address applicable international privacy laws (including the EU General Data Protection Regulation) and implement appropriate data transfer safeguards.

24. Auto-Renewal Subscription Disclosures

If you subscribe to Bloom Premium:

How auto-renewal works: Your subscription automatically renews at the end of each billing period (monthly or annually, depending on your selection) unless you cancel before the renewal date. The renewal price will be the same as your current subscription price unless we notify you of a price change in advance.

Charges: Subscription fees are charged through Apple (App Store) or Google (Play Store). The charge will appear on the payment method associated with your Apple ID or Google account.

How to cancel: You can cancel your subscription at any time. Cancellation takes effect at the end of your current billing period — you will continue to have access to Premium features until then. To cancel:

iOS: Settings > Apple ID > Subscriptions > Bloom > Cancel Subscription
Android: Google Play Store > Profile > Payments & subscriptions > Subscriptions > Bloom > Cancel Subscription
In Bloom: Settings > Subscription > Manage Subscription

Cancellation is designed to be as simple as the original sign-up process.

Free trials: If we offer a free trial, you will be clearly informed of the trial duration and the subscription price that will apply after the trial ends. We will send you a reminder before the trial converts to a paid subscription. You can cancel at any time during the trial without being charged.

Renewal reminders: For subscriptions longer than one year, we will send you a reminder 15 to 45 days before the renewal date. For free or discounted trials longer than 31 days, we will send a reminder 3 to 21 days before the trial ends.

25. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

How we will notify you:

For material changes (new categories of data collected, new sharing practices, or changes to your rights), we will notify you by email and/or prominent in-app notice at least 30 days before the changes take effect.
For non-material changes (clarifications, formatting, or updated contact information), we will update the "Last Updated" date at the top of this policy.

Your continued use of the Service after the effective date of a revised policy constitutes your acceptance of the changes. If you do not agree with the revised policy, you may delete your account.

26. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your information:

Privacy inquiries: privacy@bloom.date
Safety concerns: safety@bloom.date
Security vulnerabilities: security@bloom.date
General support: support@bloom.date
Mail: Bloom Dating, Inc., 10102 S Redwood Rd #95177, South Jordan, UT 84095

We aim to respond to all privacy-related inquiries within 10 business days and to formal privacy rights requests within 45 days (or sooner as required by your state's law).